Mobile Application Design & Mobile Websites
Do I really need a mobile website?
So in today's world where every single hit counts it's very important to follow the trends and stay ahead of the game. More and more clients are asking me about the mobile friendly website to be added to their current site or to simultaneously develop a mobile site together with a regular website. Why? Do you think people will be browsing you on their iPhone while in a taxi cab, airport or simply on a lunch brake? The answer is: Yes!
9 Reasons Why You Should Have a Mobile App or Website
1. Google has a separate index for mobile content.
Not only do they have a separate index for mobile content, but also it is fairly empty. The other day I performed a search for an Imax theater in Plano, Texas, and it told me that the best option was a theater in Dallas. Really? I jumped on Imax.com and found a theater located just 19 miles away.
I never thought I would miss directory style websites, but in this particular example, a mobile directory for all theaters in the US would have been able to give Google Mobile the correct solution to serve up.
2. Your regular website is not going to cut it.
There is a fundamental design difference between a regular website and a mobile website. On a mobile phone, there is a very limited amount of screen space. If you have ever had to side scroll to view something on a website, you realize how much of an inconvenience it is. This is magnified on a mobile device. Even with the ability to turn the device lengthwise, the resolution is still extremely small.
There are numerous mobile phone emulators that can show you what your website will look like on a mobile device, and I can guarantee it is probably a terrible experience for a mobile device user.
3. 1/5 of Americans access the mobile web each day.
This percentage is increasing every year. If you're not representing yourself on the mobile web, your competition surely will take up the opportunity.
4. Mobile web will overtake the desktop within 5 years.
Not only will the mobile web inevitably overtake the desktop, but also usage and adoption is growing at a much faster rate than the desktop did. In the future, the vast majority of visitors to your website will be on a mobile device.
5. $1.6 billion purchased from mobile devices in 2009.
This is likely the most exciting and sought after information about the mobile web. If millions of people are using the mobile web, but they are not buying anything, most commercial websites would not bother establishing a mobile presence. As you can see, purchasing from mobile devices is already in the billions.
6. 93% of U.S. adults own a cell phone.
Not all cell phones have Internet access capabilities, but that is currently the trend. Smart phones are not the only ones with access to the web. It is safe to say that in the near future, all phones will have some form of online access.
7. Mobile advertising spending will surpass $6.5 billion in 2012.
Ad spend is a great indicator for the current status of an industry. If someone is willing to spend their hard earned money putting their products in front of users on the mobile web, you can assume there is a pretty good reason for it.
Furthermore, if they continue to spend more year after year, that indicates that the previous years investment paid off. That is exactly how mobile advertising is trending across the board.
8. Users average 13 hours online per week, up from 7 in 2002.
As online usage increases regardless of the device used, accessibility is going to be the next lever to increase online usage. A desktop or laptop used to be the only way to access the Internet, but now with Internet enabled mobile phones the Internet has truly become mobile.
It is now simply a matter of service availability from your mobile phone network provider such as AT&T and Verizon.
9. There are an estimated 2 billion cell phones worldwide.
Not only are there a lot of cell phones worldwide, but they seem to outlast their owners and are passed down to another owner. There are great recycling and refurbishing programs that use old cell phones as emergency dialers or resell them at discounted rates.
As you can see, the mobile web is clearly trending up and has a lot of room to grow. If the mobile web were a stock, now would be the time to buy. It is the closest thing to a sure bet as you can get.